If you don't need it, don't ask for it

I find it really strange to see so many data-hungry applications and web sites that ask for stuff seemingly just for the heck of it. The latest instance I have come across is from the Acronis message boards in which they actually ask for people's date of birth (see screenshot). What's next, a social security number?

Of course I understand that they need to abide with laws like COPPA, the Children's Online Privacy Protection Act, but isn't there a better way rather than asking for a date of birth?

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