QOTD on PII & De-Identification

Just as medieval alchemists were convinced a (mythical) philosopher’s stone can transmute lead into gold, today’s privacy practitioners believe that records containing sensitive individual data can be “de-identified” by removing or modifying PII [Personally Identifiable Information]. -- Narayanan, A. and Prof. Shmatikov, V.
Src: Narayanan, A. and Shmatikov, V. 2010. Myths and fallacies of "personally identifiable information". Commun. ACM 53, 6 (Jun. 2010), 24-26. DOI= http://doi.acm.org/10.1145/1743546.1743558
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