People only feel compelled to secure information when all of the following apply:
- They have a personal connection to it
- They truly understand the risk that exposure of the information poses
- The impact of such an exposure affects them directly
--Antonio Maio, Senior Product Manager with TITUS
Src: What Drives People to Maintain Information Security - The Data Center Journal
Note: this is an interesting theory, and obviously one that would need to be put to the test in order to successfully drive change in employees' behaviors.
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