QOTD - A Theory of What Drives People to Maintain Information Security

People only feel compelled to secure information when all of the following apply:

1. They have a personal connection to it 
2. They truly understand the risk that exposure of the information poses 
3. The impact of such an exposure affects them directly

--Antonio Maio, Senior Product Manager with TITUS

Src: What Drives People to Maintain Information Security - The Data Center Journal

Note: this is an interesting theory, and obviously one that would need to be put to the test in order to successfully drive change in employees' behaviors.